A collective project for plant-based branding and packages
Project 07
Project Name
Course
Semester
Green Spot
Package Design 4
Summer 2021
Instructor
Category
Thomas McNulty
Branding | Packaging | Collective Project
Objective
Green Spot is a collective project for retail store branding and packaging. The idea for this project was inspired by the plant-based food and products movement. The retail stores are located in San Francisco, Seattle and Portland. This project aims to express a more organic and healthier lifestyle by creating all-natural and plant-based products
Approach
Green Spot includes four sub-brands: Roots Gardens, Sungoods, Puriti, and Hemplify. These brands offer a selection of goods at different prices. We promote organic and healthy lifestyles, and express our strong support for the campaign against animal cruelty on farms, the dairy industry and the local agricultural industry by showing different applications of plant-based products.
