Motion graphics reviving and evoking Oracle Corporation brand

Project 04

Project Name

Course

Semester

Revive Oracle Brand

Typography in Motion

Fall 2021

Instructor

Category

Thomas Mungovan

Motion Graphic | Typography | Branding

Objective

The goal of Oracle motion graphics is to present the company vision using animations in a visual style consistent with the company brand. Revive the Oracle brand by using contemporary visual styles and elements to express Oracle's innovative spirit.

Approach

The animation is inspired by the brand identity and visual style of Oracle Corporation. A movement of geometric shapes and typefaces expresses Oracle's brand vision of modern, minimal and geometric. At the same time, the unique font of the brand identity is also incorporated. The color scheme of black, white and red not only shows the contemporary visual style of the brand, but also shows the professional and innovative spirit of the company.